July 15, 2001 For Immediate Release Contact: Roland Lee Vice President, Marketing Shapiro Consulting Group, Inc. (888) 800-5508 New Graphic Arts Tool Will Use SCGI's Groundbreaking Asiva Technology Shapiro Consulting Group, Inc. (SCGI), in Austin, Texas, is developing a revolutionary digital color correction and enhancement application for the graphic arts industry. Release is expected during third quarter 2001. The new application will be based on SCGI's groundbreaking Asiva® technology, which allows intricate color correction and enhancement to digital images in ways previously impossible. Asiva's patented technology has been used extensively in video editing work in the past four years. HBO whose strict production guidelines normally prohibit use of any color enhancement systems, has aired productions using Asiva technology, because Asiva effects are so natural as to be indistinguishable from uncorrected footage. Stephen Spielberg's SHOAH Foundation used Asiva to enhance and correct color for a documentary aired on TNT. Without Asiva, important footage in the documentary would have been unusable. The technology has also enhanced productions aired on A&E, PBS and NBC. SCGI was formed in April 1994 to act as a technology incubator for Richard and Esther Shapiro Entertainment, Inc. (RESI). The intention was to create exclusive technology that could give a competitive advantage to RESI's television productions. " We blew away the video world with Asiva's speed and ability, and the graphic artists who have beta-tested the new product have been equally amazed," says Roland Lee, vice president of marketing, for SCGI. The new Macintosh application, called Asiva Photo, applies the technology to images intended for use in digital and print formats. It will allow the graphic artist or photographer to enhance and correct color in new ways, and it will do it with significantly less effort. " Because Asiva approaches color editing in an entirely new way, it doesn't require the use of masks. That alone will save the artist or photographer hours of time. Plus, the technology will let the artist do things that were near impossible before, no matter how many hours you were willing to spend," says SCGI Chief Technology Officer, Kevin Gordon. For further information, please contact Roland Lee at 1-888-800-5508